Today technology has created major confusions and even incompetencies

Previously, only artists used to be seen in the Art Departments/Graphic Studios of ad agencies.

*Type 1: Skilled Artist as a Finishing Artist

**Type 2: Artist with creative talent as a Visualizer (who would rise to become Art Directors, Creative Directors) But in today’s scenario, everyone is a Graphic Designer.

So very often, it’s difficult to distinguish between Type 1 and Type 2. The absence of experienced creative controllers to supervise work in such outfits, have also made it worse.