The success of your business does not depend on its logo!

The funds at your disposal should determine your priorities.

The logo would be lower down that list.

But if you make a sizeable investment in a business, you should draw up your customer value proposition.

The professional thought process that goes into conceptualizing a logo, can also help in defining the business for you apart from giving it a distinctive identity.

A well-conceived (as opposed to just well-designed) logo can make it easier for you to reach out to your customer.

So the scope of a logo actually goes far beyond the logo per se and can actually be a vital part of the scope of work that a good business consultant would do for you.