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What's a Coffee without Conversation? And what's a Conversation without Questions?
Coffee Time Reflections
The world is too busy to look at your ad.
That’s why advertising creativity has shifted from creating a great ad to selecting or even creating a great medium. And then create communication ideas to suit the medium.
The benchmarks for advertising creativity have changed.
So many revolutionary products have been launched in recent times, but how many such classic headlines we have seen as in this famous ad? Great advertising no longer tries to…
The client expected customers to read his mind, so he...
We met this business owner who had just spent millions to set up an upmarket co-working space covering an entire floor in a posh business tower. He wanted to advertise…
The Flipside of a Five Hundred Dirham Logo
We met this restaurant manager worried about dropping sales inspite of one of the best locations, superb décor, a grand ambience and the finest food from a kitchen with 3…
Apple to Apple
Whatever the need: an ad, a brochure, a film, a logo or a website… shop for the ad agency, not for your project. Here is an actual email enquiry: “We…
Today technology has created major confusions and even incompetencies
Previously, only artists used to be seen in the Art Departments/Graphic Studios of ad agencies. *Type 1: Skilled Artist as a Finishing Artist **Type 2: Artist with creative talent as…
Your logo is your brand. But your brand is not...
Your logo is a graphic tool which represents your brand. You brand is the experience people have when they come in contact with you or your business. Your logo evokes…
The success of your business does not depend on its...
The funds at your disposal should determine your priorities. The logo would be lower down that list. But if you make a sizeable investment in a business, you should draw…
Some people advertise for peace of mind!
Some people like to believe they are doing some advertising! So they hire a social media outfit for a month to reach out to the family and friends of their…
I Don't Like It.
Some clients give the ad agency the clearest possible brief on the product, define the target audience right down to age, income, where he lives, where and how he buys……
Clients often comment that there’s nothing new in a particular...
Take a sunrise, for example. Can we use it in a creative and still make the ad look original? The answer is yes. We all know there’s nothing new under…
The Story of the Doctor with a Stake in a...
Whatever his patients’ complaints… headache, cough, upset stomach… the doctor would prescribe those weight-loss pills. One day a patient complained about sleeping with his mouth open. No wonder, the doctor…
“The only purpose of advertising is to make sales. It...
Advertising is not for general effect. It is not even to aid your other salesmen. Treat advertising as a salesman. Force it to justify itself. Compare it with other salesmen.…
“Half the money I spend on advertising is wasted; the...
John Wanamaker (1838 – 1922), very successful United States merchant, religious leader and political figure, considered by some to be a ‘pioneer in marketing’. True when it was said False…
Imagine your office cabin has been turned into a water...
You would climb onto your chair, then the table. Then try to hang onto the ceiling and finally make every effort to break through the roof. The flooding of technology…
Do not sell products. Buy people’s time.
Today, people are busy being themselves. Far too busy getting on with what they have to do – and what they want to do – to have time for advertising. Do…
Some people think advertising is just a headache.
So they go buy the headache pill themselves instead of consulting a doctor! (Even some headaches need expert advice.)
The Story of Invention of the Shoe*
One day the King of the land woke up with a disturbing thought. Why the soil he rules should soil his feet! He ordered his Chief Minister to find an…
It’s important to KNOW-WHAT and KNOW-WHY, before buying advertising KNOW-HOW.
Buyers of creative and design services are constrained by a lack of clarity on what they want to purchase. “I was paying out AED 2,500/- per month for SEO/Lead generation.…
We continue to play this game even as adult.
We indulge in similar child’s play with the life of our brand.And it’s not just to save money but also to play the creative game with apparently the least important…
Hot Off Our Coffee Pot
Our Services
Single and combinatorial marketing communications covering:
Sometimes the solution lies in a service entirely different from the one originally considered appropriate or even in a mix of services. We have an entire portfolio to demonstrate this.
Event
One of the many new hats, the ad agencies wear today.
As advertising turns experiential, the ever-expanding ad agency landscape is making new demands on creativity at the crossroads of media, entertainment and technology.
Today, events demand an advertising perspective. To invent each event, starting with an idea.
Everything else although equally crucial, is secondary… the carpets, the candles, the flowers… the sound, the lighting… the logistics… all the elements must evolve from the core idea.
