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The world is too busy to look at your ad.
That's why advertising creativity has shifted from creating a great ad to selecting or even creating a great medium.
And then create communication ideas to suit the medium.
Sticky

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Some people think advertising is just a headache. So they go buy the headache pill themselves instead of consulting a…
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113

We did some small things for a one-man-show business run by an engineer who genuinely believed he would never need…
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162

162

Some people advertise for peace of mind! Some people like to believe they are doing some advertising! So they release…
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160

160

The global network ad agencies tend to put everything into a large grinder. Sometimes you need a smaller grinder. Sometimes…
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114

We created an outdoor media for an investment bank as an alternative to print media in line with the brand’s…
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115

We restructured a group of companies in the process of doing new brochures for them.   Copper Communications, Dubai
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118

We diverted a limited print and social media budget into a precisely targeted activity for a jewellery promotion.   Copper Communications,…
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119

We enhanced a direct marketing campaign for an investment product by adding a memorable brand experience element into the direct…
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120

We created a brand experience idea for a product launch to the trade.   Copper Communications, Dubai
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122

We conceptualised a B2B Direct Marketing campaign supported by technical seminars as an alternative to print media in line with…
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