We indulge in similar child’s play with the life of our brand.
And it’s not just to save money but also to play the creative game with apparently the least important part of our business:
We satisfy our small creative urges. “See! I designed my own logo!” No major harm there.
It’s like going to the pharmacy for some small ailments.
After all, the success of a business does not depend on the logo alone.
But sometimes we stretch the game to disastrous proportions.
When it comes to health, yours or that of your business, self-service is good only up to a point.