The Story of the Doctor with a Stake in a Weight Loss Pill

Whatever his patients’ complaints… headache, cough, upset stomach… the doctor would prescribe those weight-loss pills. One day a patient complained about sleeping with his mouth open.

No wonder, the doctor diagnosed it as an obesity related problem: “See! Your skin has become so tight, every time you close your eyes, your mouth opens.

” The specialized agencies for SMS, Email Marketing, Social Media, Direct Marketing, Brand Activation, Sampling, Door-to-Door Distribution, Events, etc. often behave like the doctor with a stake in a weight-loss pill. They tend to recommend their service as the one and only solution for all marketing communication challenges.

However, the solution sometimes may lie in a mix of services or in something entirely different.