The client expected customers to read his mind, so he can save on advertising!

We met this business owner who had just spent millions to set up an upmarket co-working space covering an entire floor in a posh business tower.

He wanted to advertise his project in social media and in a community magazine apart from SEO.

Other than a logo at the entrance, there was absolutely nothing, not even a poster anywhere inside.

He expected people to see the elegant interior, the tasteful furnishing and a line-up of expensive paintings on the walls to understand his innovative offerings for today’s business needs. We asked him, before considering media to advertise shouldn’t he figure out WHAT to say? Surprising he never thought of allocating even a small fraction of his investment to define his business first!