Being the best-informed comes with being the most inquisitive.

For instance, working on a paint brand would entail deep-diving into paint technologies, polymer chemistry, chemical engineering and even paint production.

Trade and research journals would be devoured, distributors, retailers and customers would be met with, and client-side technicians, supervisors, operations managers and lab scientists would be deluged with queries of every hue.

Like we said, we wouldn’t miss a spot. And we meant it.