Some people like to believe they are doing some advertising!
So they hire a social media outfit for a month to reach out to the family and friends of their own family and friends.
“6,786 likes in just 1 month! WOW! My advertising is really working!”
Or release an ad in the newspaper and show the clipping to their family and friends.
They try to take care, NOT of their business, but their own peace of mind or ego or both.
It’s like praying and feeling good about it.
But even God won’t answer our prayers if we don’t work towards our objectives.