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KNOW-HOW WITHOUT KNOW-WHAT

Buyers of creative and design services are often constrained by a lack of clarity on what they want to purchase. It’s important for them to know-what and even know-why, before you can sell your know-how. KNOW-WHAT -1  “I was paying the ad agency AED 2,500/ - per month for SEO/Lead generation. And an additional amount ...
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/ Advertising, Article

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COPPER IS A FULL SERVICE BOUTIQUE AD AGENCY Today, the business is moving to boutique ad agencies. To lower the time cost without compromising quality. Copper caters to businesses which need quality work but find the large ad agencies unapproachable and expensive. The large ad agencies, in turn, find these ...
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/ Advertising

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We did some small things for a one-man-show business run by an engineer who genuinely believed he would never need any form of advertising because all his customers knew him personally! Copper Communications, Dubai ...
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/ Advertising

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We created an outdoor media for an investment bank as an alternative to print media in line with the brand’s global campaign format for that particular project. Copper Communications, Dubai ...
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/ Advertising

115

We restructured a group of companies in the process of doing new brochures for them. Copper Communications, Dubai ...
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/ Advertising

Small Brands Need Smaller Success Stories

The advertising and marketing trends, analyses, case studies in the media and in the books on the subjects are mostly about large global brands. To smaller businesses, the stories often seem like folktales for coffee-table talk and not examples for them to follow. Stories of smart advertising by big global brands is of not much relevance to a business/brand ...
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/ Advertising, Article

“Apple to Apple”

Whatever the need : an ad, a brochure, a film, a logo or a website, shop for the ad agency, not for your project Here is an actual email enquiry: "We are looking at creating a very high end brochure for our company. The design should be very professional (sic) at the ...
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/ Advertising, Article

118

We diverted a limited print and social media budget into a precisely targeted activity for a jewellery promotion. Copper Communications, Dubai ...
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/ Advertising

119

We enhanced a direct marketing campaign for an investment product by adding a memorable brand experience element into the direct mail shot. Copper Communications, Dubai ...
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/ Advertising

120

We created a brand experience idea for a product launch to the trade. Copper Communications, Dubai ...
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/ Advertising
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