copper-new

The success of your business does not depend on its logo!

The funds at your disposal should determine your priorities. The logo would be lower down that list. But if you make a sizeable investment in a business, you should draw up your customer value proposition. The professional thought process that goes into conceptualizing a logo, can also help in defining the business for you apart …

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Clients often comment that there’s nothing new in a particular creative presented by their Ad Agency.

Take a sunrise, for example. Can we use it in a creative and still make the ad look original? The answer is yes. We all know there’s nothing new under the sun. What’s new and original about a sunrise is the context of the ad. After all, there’s no visual idea stronger than a sunrise …

Clients often comment that there’s nothing new in a particular creative presented by their Ad Agency. Read More »

The Story of the Doctor with a Stake in a Weight Loss Pill

Whatever his patients’ complaints… headache, cough, upset stomach… the doctor would prescribe those weight-loss pills. One day a patient complained about sleeping with his mouth open. No wonder, the doctor diagnosed it as an obesity related problem: “See! Your skin has become so tight, every time you close your eyes, your mouth opens. ” The …

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