Imagine your office cabin has been turned into a water proof tank. And someone has started pouring water into it. What will you do?
Climb onto your chair, then the table. Then try to hang onto the ceiling and finally make every effort to break through the roof. The flooding of technology has a similar impact on advertising. Of course, a positive impact. Technology is constantly raising the bar in our business. Today, many traditional ad agency work are not being done by ad agencies. Like many logos, brochures, flyers, posters, calendars, video films. These are often being designed and produced by printing and production houses and even by clients themselves with some generous help from Google. So what did we do about it? We moved up….into logos, brochures, flyers, posters, calendars, video films… jobs in which your stakes are higher. Remember Copper – a vital element in idea-critical marketing communications.
Copper Communications, Dubai