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The Story of the Doctor with a Stake in a Weight Loss Pill

Whatever his patients’ complaints…headache, cough, upset stomach… the doctor would prescribe those weight-loss pills. One day a patient complained about sleeping with his mouth open. No wonder, the doctor diagnosed it as an obesity related problem: “See! Your skin has become so tight, every time you close your eyes, your mouth opens.” The specialised agencies for SMS, Email Marketing, Social Media, Direct Marketing, Brand Activation, Sampling, Door-to-Door Distribution, Events, etc. often behave like the doctor with a stake in a weight-loss pill. They tend to recommend their service as the one and only solution for all marketing communication challenges. However, the solution, sometimes may lie in a mix of services or in something entirely different.

 

Copper Communications, Dubai