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Advertising industry is going through major transformations.

CHANGE # 1 The benchmarks for advertising creativity have changed.

CHANGE # 2 The business is moving to boutique ad agencies. To lower the time cost without compromising quality.

CHANGE # 3 More than doing big things, today’s advertising is more about doing small things in a big way.

CHANGE # 4 A complete break down of all the established rules of the business.

 

Copper Communications, Dubai