Advertising industry is going through major transformations.
CHANGE # 1 The benchmarks for advertising creativity have changed.
CHANGE # 2 The business is moving to boutique ad agencies. To lower the time cost without compromising quality.
CHANGE # 3 More than doing big things, today’s advertising is more about doing small things in a big way.
CHANGE # 4 A complete break down of all the established rules of the business.
Copper Communications, Dubai