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The world is too busy to look at your ad.
That's why advertising creativity has shifted from creating a great ad to selecting or even creating a great medium.
And then create communication ideas to suit the medium.
Sticky

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Some people think advertising is just a headache. So they go buy the headache pill themselves instead of consulting a…

113

We did some small things for a one-man-show business run by an engineer who genuinely believed he would never need…

162

Some people advertise for peace of mind! Some people like to believe they are doing some advertising! So they release…

160

The global network ad agencies tend to put everything into a large grinder. Sometimes you need a smaller grinder. Sometimes…

114

We created an outdoor media for an investment bank as an alternative to print media in line with the brand’s…

115

We restructured a group of companies in the process of doing new brochures for them.   Copper Communications, Dubai

118

We diverted a limited print and social media budget into a precisely targeted activity for a jewellery promotion.   Copper Communications,…

119

We enhanced a direct marketing campaign for an investment product by adding a memorable brand experience element into the direct…

120

We created a brand experience idea for a product launch to the trade.   Copper Communications, Dubai

122

We conceptualised a B2B Direct Marketing campaign supported by technical seminars as an alternative to print media in line with…