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The world is too busy to look at your ad.
That's why advertising creativity has shifted from creating a great ad to selecting or even creating a great medium.
And then create communication ideas to suit the medium.

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Advertising industry is going through major transformations. CHANGE # 1 The benchmarks for advertising creativity have changed. CHANGE # 2…

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So many revolutionary products have been launched in recent times, but how many such classic headlines we have seen as…

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The Story of the Doctor with a Stake in a Weight Loss Pill Whatever his patients’ complaints…headache, cough, upset stomach……

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Imagine your office cabin has been turned into a water proof tank. And someone has started pouring water into it.…

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Brands must find partners that help them ask the right questions. An ad agency’s capabality is judged by its ability…

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YOU WANT PEOPLE TO KNOW YOU THROUGH YOUR WEBSITE. DO YOU KNOW THE PEOPLE WHO VISIT YOUR WEBSITE? You can…

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“Apple to Apple” Whatever the need : an ad, a brochure, a film, a logo or a website… shop for…

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We told the gentleman to close his eyes and try to recall the five logos! We were presenting the logo…

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“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force…

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We successfully recommended a virtual event on social media when we were invited to pitch with ideas for a physical…