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The world is too busy to look at your ad.
That's why advertising creativity has shifted from creating a great ad to selecting or even creating a great medium.
And then create communication ideas to suit the medium.

137

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838…

138

“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales”.  …

139

Brands must find partners that help them ask the right questions. An ad agency’s capabality is judged by its ability…

116

YOU WANT PEOPLE TO KNOW YOU THROUGH YOUR WEBSITE. DO YOU KNOW THE PEOPLE WHO VISIT YOUR WEBSITE? You can…

148

“Apple to Apple” Shop for the ad agency not for your project Below is an actual email enquiry: “We are…

70

Imagine your office cabin has been turned into a water proof tank. And someone has started pouring water into it.…

135

We told the gentleman to close his eyes and try to recall the five logos! We were presenting the logo…

146

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force…

121

We successfully recommended a virtual event on social media when we were invited to pitch with ideas for a physical…